Mastering Motherhood Podcast

How to Earn Passive Income

February 09, 2020 Nicoll Novak Season 1 Episode 11
Mastering Motherhood Podcast
How to Earn Passive Income
Chapters
Mastering Motherhood Podcast
How to Earn Passive Income
Feb 09, 2020 Season 1 Episode 11
Nicoll Novak

I get so many messages from moms who want to start a podcast or earn other passive income. In this episode, I talk to Stefanie Gass, who is a successful entrepreneur and passive income queen! Stef helps other "mompreneurs"create passive income businesses in order to work less, yet make more.

She shares her own story and how she achieved success, what passive income could look like and how to overcome your biggest barrier...YOU!

For more on Stefanie, see below:
Podcast: bit.ly/themompreneurmastermindshow
Website: stefaniegass.com
IG: @stefaniegass

For more on pregnancy, postpartum and parenthood, visit MasteringMotherhoodPodcast.com. Or follow on Instagram, Twitter or Facebook.

Music from https://filmmusic.io
"Bossa Antigua" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Show Notes Transcript

I get so many messages from moms who want to start a podcast or earn other passive income. In this episode, I talk to Stefanie Gass, who is a successful entrepreneur and passive income queen! Stef helps other "mompreneurs"create passive income businesses in order to work less, yet make more.

She shares her own story and how she achieved success, what passive income could look like and how to overcome your biggest barrier...YOU!

For more on Stefanie, see below:
Podcast: bit.ly/themompreneurmastermindshow
Website: stefaniegass.com
IG: @stefaniegass

For more on pregnancy, postpartum and parenthood, visit MasteringMotherhoodPodcast.com. Or follow on Instagram, Twitter or Facebook.

Music from https://filmmusic.io
"Bossa Antigua" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Support the show (https://www.patreon.com/masteringmotherhoodpodcast)

spk_0:   0:12
Hi, everybody. This is the mastering motherhood podcast, and I'm your host, Nicole. This show is made by a mom, me four moms covering pregnancy, postpartum and parenthood topics. As we go through this motherhood journey together, one of the most common topics I get questions on from You'll is about passive income. So that's what we're going to dedicate today's episode to I am so excited about today's episode. I've got a very special guest who's been such an inspiration to me as I started on my own podcasting journey. Stephanie Gas Stephanie helps Mom preneurs create passive income businesses that light them up, fuelled by Jesus iced coffee and toddler snuggles stuff is both an exceptional mama. And on extremely successful entrepreneur, Steffes Call is empowering women to claim their best lives by working less yet making more. Steph believes that when we let God's miracles light our path, we will profit from our passions, live proactively and design a life that fuels our soul. She believes we can actually have it all. Steph. Hey girl. Hey, Welcome to the show. What's up, girl? So excited to have you.

spk_1:   1:33
I'm so excited to be here. Tell the listeners a little

spk_0:   1:37
bit more about you, your background and how you became such a passive income

spk_1:   1:41
expert. Okay, so this is kind of a long story. So let me I'll try my best to, like, just hit y'all with the highs and the lows of this crazy journey over the past eight years. So, like so many of you, I went to college, got the degrees. I have a masters and finance and accounting. My parents were like, Okay, stability is the way to go. Having a 401 k like the word entrepreneurship was not in our dictionary. So that's what I did like so many Think I went to corporate and it was fun because it was just me and I, by the age of 26 had kind of climb that corporate ladder. I was the youngest financial controller in our global company. I'm going to Spain and Germany, and it was great. And it was like my first taste of workaholism, which is totally what I was going to end up getting over the next couple of years. And so I thought, Oh, you know, work is success. Work equals validation. And all of this is really what brings joy. So that's what I thought. So I kept pouring into that and obviously that's not the answer. And so got super burnt out. And interestingly, I believe that when God will step in and you'll hear me say God's if that's not for you, you know, insert whatever for you. But for me, it was God stepping into kind of pivot me a little bit because he's like, OK, giving you what you need here in this corporate setting. But this isn't really your calling. So my company shuts down first taste of like, Oh, snap, like corporate maybe isn't for me because they can shut the doors. I just lost this job. I can't move. I was newly engaged, and my husband, who was working crazy hours at a, um, accounting firm here in town, was like, Look, take a year off, figure out what you want to dio and you know we want to have kids. And so maybe you shouldn't go back into, like, a full fledge corporate. So, interestingly enough, my mom came to me with Hey, I'm gonna join this network marketing company. Do you want to do it with me. You guys know network marketing as direct selling MLM the Mary Kay's of the world, you know, and I'm like, Oh, I don't even know what that is. I've never heard of it before. It's not big yet. This was seven years ago, guys. And I just saw the girl in the promo video. This is not a lie. She was floating on a pink flamingo in her $1,000,000 pool and like her kids were sitting there like angels. And I was like rain and dollar bills. I'm like, Okay, that looks fun. That's May. That could be me, right? I think I could do that. So I totally bought into the marketing. So good job for them. And I joined this network marketing company, and I had never done anything like that before. Never done sales. But I'm a three on the any a gram like you, Nicole. And I'm like, if I put my mind to something like, you better get out of my way, like I'm going to do this, whatever it takes. And I was newly pregnant too, So I had this huge Why of like, I have to be have to become profitable again and start bringing value and success because up to this point, I thought that, you know, recognition And, like, happiness equalled money like, what am I worth? What can I do? And so I was driven by this desire to be successful. So within two years, I had, you know, one year old and I had built a top 1% business in this network marketing company. I had like, I was a storm. I was like, the worst type of network marketer, like you're running away. I'm gm in you. You're blocking me on your text like this girl is insane. But I truly believed in it like I just wouldn't let anybody tell me otherwise. So climb to the top of this company. And interestingly, you know, I think God uses sometimes our own weaknesses to teach us really important lessons and everything that we do. We're ultimately being prepared for an ultimate larger calling. So through that it was great. I learned, you know, personal development and like public speaking, which I used to be terrified of, and now I was comfortable. I learned leadership. I learned so many great things that I used today. But I also was my own detriment. I became a workaholic. Like I said, I was working like 5 a.m. to 10 p.m. Vacations. I was always gone at an event, and I was the one that was good at sales. So I was on every call. I was on every single party like it was crazy. And I'm like, OK, this is fine because here I am making $17,000 months free trips. Freak are like all keep doing this. One day I will have to work this hard. Well, then God stepped in again because he's like this girl is super stubborn, like she's not listening to herself. She's not listening to May. So really, you know, I kept fighting for something that was not really right for me anymore. My health was falling apart, hiking £60 and the company got went through this crazy stuff legally, and my team started to go to different companies, and I'm super loyal. So, like I'm not just going to go to the next best thing. I'm gonna fight. Well, a year later, my whole organization was cut into 1/3. I was borrowing money for my sudden savings account to pay the bills. Um, I was having panic attacks. Like for the first time in my life, I felt like I had failed at something. When it comes to work and as a three, if you don't know that any Graham is go take it cause then you'll be obsessed like like we are.

spk_0:   7:18
You find out today what? Never

spk_1:   7:20
mind R s a p. So for threes, it's really difficult for us to it's easy for us to do work. That's what we're great at is, you know, work in production. And so for me, it was like, Oh, the one thing I'm really good at I failed and it was the hardest time. I had a newborn. I had a three year old. I was £60 overweight. I'm having panic attacks. My business has crumbled. I took a year and it was like circa Britney Spears. You guys, you remember that here and she shaved her head and she's banging cars of the bat like that. It was okay. I'm like crying into my Doritos one minute, like slamming my fist like I was a mess. I just didn't know who I waas because my whole identity was in that company.

spk_0:   8:06
I'm going to take a quick second to pause here and say, if anything in this episode resonates with you, take a screenshot posted on social media and tag me so other mamas or moms to be can listen it. And if you like what you're hearing head on over to Apple podcasts and leave a review. All right. Now back to the show.

spk_1:   8:31
So I was gonna make this a short story, but here we go. So then next thing that happened, okay? I have this year off like transformation, and it felt so hard and confusing and overwhelming. But it was really kind of my rebirth and my find, like, the first time ever that I saw myself for who I was meant to be in God's eyes and the things that he had created in me for his good and set it for my good. And so I sat down with this piece of paper, you know, I'm riding down. Who's the woman? I wanted to come because I just felt so lost. I needed something to pretend like, Who could I be if I got my crap together? You know. So I start writing on this paper like she would be healthy. She would be. Her kids would come first. Her husband would come first. She would have something that she pours into the world to help other women believe in themselves and conquer their fears and teach them what I know. And she would be happy and fulfilled. And she wouldn't work 60 hours a week and she wouldn't eat her feelings. And, like her validation would not come from money in the bank and its wrote all these things down. And then I stared at it. I'm like, must be nice to be her. But, um, what I did is I started doing one thing every day that she would dio. So I started going to the gym. I got a therapist. I let go of really damaging friendships, and I got myself some really good quality friendships. Started reading Scripture, go back to church and just all the things I needed to do to heal myself. So over that year, I just kept praying like God, show me what you want me to dio like I'm here for it. I don't know what it is. I'm super confused. I'm lost like show me and the phone calls started coming in. It was like, Oh, we need your toe. Consult on this and we need you to help us with sales for that. And I like I was gifted with ideas like, Oh, help! Some women market on social media. And so over this course of this year, I just kept trusting the little tugs that God was giving me. And so Terry Emu no, three years later, from ultimately that breakdown spot, and I just kept doing what he asked, and I got myself out of the way on what it's become. It started as coaching network marketers and what it is today is its coaching, all types of Christian entrepreneurs. And I call them Mom Preneurs because really, my woman is so focused on doing her soul call, doing her work here on Earth wilding, super present and and giving to her kids and pouring into her family and having a lot of space and time for what brings her happiness and being a baller at whatever it is that she does and feeling okay about that because we can be both. And so today I help women launch podcasts and passive income products, which are called like mainly online courses. For those of you that are like, what is passive income online courses where you get to sit back and market something that your market is screaming for and they get it at a great price and you make a lot of profit because it's passive. It's not you meeting with people, so I help women do that. I coach women and it's just it feels like a dream, Nicole, because I look back at that paper and it became her. I became her over the course of three years, and so it was messy and confusing, and there were so many ups and downs to being an entrepreneur and ultimately finding that, you know, my worth is not in me and all the things I do and all the money I can make. But it's in for me getting out of the way and letting God move my feet and just doing the work that he's asking me to do has really blossomed into something that kind of beyond, like what I could have even planned for myself. So that was not short sorry.

spk_0:   12:08
No, I I love your story so much because I can relate to. And I think a lot of my listeners can to as you're telling it, I'm just thinking to myself like, Yeah, that was me. I'm a new mom. But before I was a mom, I loved being a workaholic, like I loved being able to say like, Oh, can't do that. I'm in a meeting, working late tonight like it made me feel important for. And then I became a mom. I'm a new mom. So my son, he's eight months old, love him to death. But when I was pregnant and then after he was born, I was like, Oh, my gosh, like my value is not in how much money I make or how many board meetings I go to My, I I just have a greater calling. And so me, like much of my listeners, we're still trying to figure out, like, what is that calling and how can I be the mom that I want to be? Because I don't want to be the mom that's working until nine PM 10 PM and then getting up and doing it all again? The next day.

spk_1:   13:04
Yeah, absolutely. And that's a struggle. It is a struggle because as a mom, you are almost in this whole new vortex of who you are, who you were as a person. And now there's this other piece of you that's almost more important than all the things that you used used to be. And I think a lot of new moms struggle so much with the mom Gill. And how can I be a great parent and also be true to myself? Because before you guys have those babies, there was something burning inside of your heart. I don't care who you are. I don't care what you did before you had that baby or babies. There was something inside of you that was like, Ah, this brings me so much happiness. I would do this. If I didn't get paid for it. I would have loved it like I could talk about all day and whether or not it was a job, quote unquote or if it was, like cooking or fitness or mentoring others or whatever it might have been. Don't lose sight of that because you have your kids and I would really challenge you guys to take a look at yourself and kind of introspectively ask, How can I still pursue that call that God gifted me and show my kids that mom was lit up Mama's passion about what she does? She hasn't given up on her dreams and kind of be that light for your kids because you wouldn't ever want them to grow up and say, Oh, well, I got married or had kids. And so now I can't go do all the greatest things that used to bring me so much joy. And for some of you, it is literally you're like, but it's just motherhood. That's okay, I hear you. But don't forget about the pieces that also bring you space or time or peace. And you know, Nicole, like we don't have to go full force because here's another problem that new moms face like, Okay, but how? Stuff like I have this eight month old, you know, crawling everywhere. I'm still nurse, saying everything. Like, how am I supposed to do something that lights me up? Start with an hour a day, sir. With an hour a week. Just start. Don't forget who you were before those babies, You guys, it's your responsibility to be happy, because then we are the best moms on the whole entire planet. I am a better mom today because I get to help other women and do the work that God created me to dio. Then if I was just here, you know? Oh, I feel guilty because, you know, I'm putting them in daycare because I really want to do this coaching thing. And then I was resentful. So really be true to yourself. And even if you start with a tiny bit of whatever that thing might be for you that I hope you're not suppressing, but you probably are cause you're a new mom and we all did it. Um, don't

spk_0:   15:42
Let's talk passive income. What passive income sources do you recommend? And how do you recommend moms get started on that?

spk_1:   15:50
Yeah, So passive income means making money while you sleep. You guys have heard that, right? So basically passive income is something that you can create that you can sell in the marketplace, and it doesn't take your time to do it. So if you go get a job or you're a freelancer or anything like, let's say you're a virtual assistant or something like that. That is exchanging time for money, which is great, and it's really great for new moms. But I always encourage my clients and my students to think about what is the thing that I'm helping someone else else with or in teaching over and over again that can be packaged up as, like, a system. And then I can sell it in a passive way and whatever that might look like. Maybe it's a workbook or a Pdf or an e book. Or maybe it's like a mini course or workshop or even a full signature course. That is a great way for especially moms to start to make some income without having to be there all the time. And so that's what it is. Oh, and the most. The second part. No problem. How did they get started? Okay, so how do you get started? A passive income. You first have to have an audience. You have to be doing something in the world where other people are reciprocating you and they're asking you questions. Okay? You have engagement with other humans that want more of what you're doing that is step one. So I do not recommend someone be like Oh, yeah, Like tomorrow I decided I'm gonna leave on my dreams and, like, start making soaps from home and stuff said to create a passive products. So I'm also going to create a mini course on how to create soap, right? Like definitely not. You don't want to skip the audience building on the social proof side of things. So you want to start for free? That's where I talked about. Start doing something that lights you up for like, a couple hours a week for free, like you're making some soaps. Hey, guys, is for sale like you got a little instagram account. You ask your audience what type of soaps you should make this week, you're selling them at a very reasonable price. So you've got a test out what you want to do and build an audience first. And that's why I teach women to start a podcast because a podcast is for me the number one way that I've grown this massive organic audience. And it's me just creating content, putting it into the world for free. And these women are like Oh, my gosh. I've learned so much. And I grew my business and seventies. Help me, you know, pair whatever. Believe in mindset with actually making a profit. So I trust her now. Now I'm gonna go by her courses, and I did this the backwards way. That's why I'm telling you guys don't just skip to the course because you think you know what people want. But you don't know what people want until you have an audience of people asking you for something. Heads, I have had created seven courses, you guys, because I thought, Oh, people want to know how to market on Facebook. Oh, I should have an instagram core. So I should have a Facebook course. And I will tell you what, like I sold all of them. But I have since taken every course down except the course that everyone was asking me for after I finally had built in audience finally showed up for an entire year for free, like poured my heart and soul into my my avatar in my client so that it would build and compound. She could trust me. That course that they kept asking me for exploded and So you really have to start with audience creations showing up for free, whether that be a podcast, a YouTube channel of blawg even just like micro blogging on Facebook or instagram, which may be my last choice. But if you are against all odds and that's what you have great. You know, start somewhere to do the thing you love and help other people start with service. And through service ultimately comes sale. So that's how you get started. Now, if you have that already, you have an audience. You know what people need you're hearing from your audience. Um, I would just say think about how you answer those questions in a systematic way. And when you find yourself answering something like 10 plus times in the same way Boom, you've got a mini course right there. Okay, so let's take me, for example. So I'm a visual learner. So for those of you, like, I don't really get it, here's for you because that's me. Somebody comes to me and they're like, Steph, can I hire you for coaching to start a podcast? Sure. So I'm starting to take. Clients were launching podcast over like 90 days I had, like, 10 people hired me to start their podcast with them. And they're like, But how do you do the tech? How do you set up this? Have you set up that? Who do you go to for channeler? How do you edit? Like, there were all of these underlying pieces of the question that I was systematically answering in the same way, Right? Okay, guys, step one is this Step two is this Step three is this. And so after this 90 day period, I'm like, uh, I have got to stop taking clients, cause I'm saying the same thing. Boom. Its course material. The demand is there. The social proof is there because I've helped. Now 10 people do it. Number three. It's something that I can system eyes into it. Course it doesn't take my brain all it is a step one. Step two, Step three. So package that up is a product which is called, which is called an online course. And there's so many platforms for you guys to use online courses You could do. I use teachable. You could you could job be like I even tried get a reading it through YouTube for a while, not recommended anyway. So you create this course and then you market it because you have an audience to sell to. And really, that's it. Like that's how you get started.

spk_0:   21:39
I'm also going to just take a minute to shout out. I have a lot of I can't tell you how maney d M's I get asking about, Like how to start a podcast. You guys podcast Pro university, which is Steffes course. Just take it. If you want to start a podcast to just do it totally worth it. Ah, and I'll put a link to that in the show notes as well.

spk_1:   21:59
Thanks, Nicole. You know, it's crazy like also, this is an attribute to what you just said. For those of you listening like I'm so nervous to create my first thing, I don't want to do it like what if nobody likes it? You guys, this is my seventh course. And so just do it. Okay, if you're like on that brink of like, I think I know what I should create. I do have some social proof. I think I'm ready. Do it because the first thing you ever create is not gonna be your best work. And wouldn't you rather do it now? Then wait five years until you think it's perfect. So there is that fine line of I'm scared, but I'm ready, and I'm gonna do it versus I'm not ready because I don't have any idea yet what it would be. I don't have that concept yet, but if you're there and you're like, I think I know what it might be and people are asking me for this thing or I do something over and over again, Like I have a soap soap shop on Etsy and it's blown up. Well, girlfriend traded many course on how to start a soap shop on Etsy, right? That's

spk_0:   23:03
exactly right. I mean, I think that you just have to go out there and do whatever you're going to do because you'll be surprised at what your audience wants. Its it may not be what you think they want, So once you start, then they'll start giving you feedback, and you can change. And your next iteration might be better than the 1st 1 Always, always. So you talk to a lot of mom preneurs. What are some of the biggest hurdles that you see them facing

spk_1:   23:31
themselves. I am so serious, like really what it comes down to that I see the most. Nicole is that thes thes incredible women with these amazing gifts they are stuck behind. Am I worthy of teaching this am I worthy of talking about? Can I really do this with kids? And my husband's not supportive or like, But here's the thing like no one in your sphere gets to tell you what you are meant to dio. And if you're feeling called to do something, I truly believe like it is your responsibility to try and fail at it and to get back up, to try again and for it to be messy and weird and confusing because God called qualifies the cold. And so you got to just do it. And so I see these women. They're just kind of stuck in this place of, like, the fear and the what ifs and the But how and I want you guys to know like, if that's you, you are part of 99% of other people that want to do something OK, but because it's unclear, it's terrifying and the only way for something to become clear is to do the things. So clarity comes their action. So if you don't just try and step out and take that first step, you're never going to get to the ultimate destination. You're no. We're gonna feel ready. I still don't feel ready for stuff like I hopped on this podcast like I think. Nicole Semi questions. I don't know. Let's go, Let's go right Like there's times where you are just unprepared and you've got to do your best and you have to still show up because the world needs you to show up with whatever your gifts are. So there's a little pep talk included with I hope you're not the re. You probably are, because I was. I know that. But if you're the things standing in your own way, you gotta move. Okay, so that's the 1st 1 The 2nd 1 Nicole, is that we want to skip. We want to skip the first chapter of the book. We want to say I want to have a best selling book, right? I wanna have a $1,000,000 earning Etsy store. I want to be the number one podcast editor in the world. But I'm not willing to show up for two years and do it for free and do it at a discount and do it until I'm great and get the social proof and maybe mess up and the fear of nobody reading the block and nobody watching the show and nobody listening to the podcast. We're so stuck in all the fear of what chapter one might look like that we're not even willing to write Chapter one. We're not even willing to get through it. And so you know, I challenge you to check yourself and say no one great know best selling author. No amazing speaker, Nobody that's making great income. Ever got to skip Chapter one there? I did a post the other day, and it was like we're wind back seven years. 12 likes per post, right? You know, three video views. You guys please go watch my early YouTube videos and laugh hysterically like it's so funny. But it was three short years ago. That's what's cool, like three years goes by in the blink of an eye. And so I'm so glad that I showed up like a weirdo for like so long, because now people looking and go, but how to do it? I'm like I showed up three years ago as a weird E with my little kids during spurt snacks at my head with my silly fake background on YouTube that everybody could tell was a sheet, You know yourself out there, you have to do it. Yeah, it's that That's it. So it's get you out of the way and then get messy for a couple years.

spk_0:   27:23
I love it. You have just given us so much information, and I'm sure that many of my listeners are gonna want to know how to get in touch with you. How can they contact

spk_1:   27:32
you? Yeah. So, first of all, you guys come hang out on my podcast. I have hours of free training. I do live coaching over there. I have stump stuff. Questions. If you are a Christian, mom preneurs or want to be or want to be Christian mantra newer, Please come hang out with us. We love to have you in the sisterhood. It's the mom preneurs mastermind show anywhere you listen to podcasts. So of course, there's that. And then, secondly, my website. It's Stephanie Gas, and it's Stephanie with an F and then G A s s like sam dot com and I have free gifts over there. I've got just any and everything you could possibly need to help you grow and elevate your mindset business. Um, balance, motherhood and all that stuff. So, really, those are the best places

spk_0:   28:16
and follow her on instagram. I'm a huge fan of the instagram page.

spk_1:   28:20
My stories are so ridiculous. Please come laugh.

spk_0:   28:26
Yeah, I love it. It's just it's so authentic. So I will include, um, links to everything in the show notes as well. And thank you so much stuff. It was great to have you on the show today.

spk_1:   28:38
You're so welcome. Thank you, Nicole.

spk_0:   28:41
Thanks for listening today For more on pregnancy postpartum in parenthood visit mastering motherhood podcast dot com and subscribe to this show wherever you get your podcasts. If you have a topic that you'd like to hear, shoot me an email at Mastering Motherhood podcast at gmail dot com. Thanks